Meet the scuppie: hippie, yuppie, rich and righteous

“The whole feel of it is, you know, to let people know that scuppies are not prepared to chain themselves to redwood trees. That’s not what a scuppie’s going to do. You’re not going to find a scuppie out on the high seas buzzing down an oil tanker in a Zodiac inflatable boat. That’s not going to happen.”

So let’s just say that you’ve come up with a catchy sociological-cultural label that you figure should be part of the lexicon. In the case of Chuck Failla, a financial adviser in Stamford, Conn., the label in question is scuppie, or Socially Conscious Upwardly-mobile Person. (Noun. Plural: scuppies.)

Recently the term was given credence when it was heard tumbling from the lips of an advertising executive in Toronto. “It’s really been catching on,” Mr. Failla says eagerly, pointing out that it has cropped up on media outlets in the United States, from CBS to USA Today, and it was Mr. Failla himself who lit the modest media brush fire by issuing a press release on Earth Day.

Story continues below advertisement

The way Mr. Failla sees it, every generation, at least in recent memory, has featured what he calls a “ppie” acronym, as in hippie, yippie, preppie (or preppy), and yuppie.

“We’re the green generation and up until this point we didn’t have a ‘ppie’ acronym,” says Mr. Failla, who has keenly grabbed ownership of what he hopes will be a trend-setting term through his website, scuppie.com.

With that comes not money, but possibly, fame, though Mr. Failla is quite wrong when he credits U.S. columnist Bob Greene with coining the term “yuppie.”

Even Mr. Greene disavowed ownership, which can rightly be credited to California writer Alice Kahn.

So who are these people?

“The fact is people want to consume a lot more green products but they don’t want to sacrifice things, right?” Mr. Failla asks.

Take Mr. Failla as an example. “I live in a nice neighbourhood. I have a nice house,” he says. (He estimates his company’s money management assets under administration at slightly more than $50-million U.S. “A half million is what we’re looking for,” he says of his clients’ net worth.)

Story continues below advertisement

“I have a Rolex,” he continues. He drives a Pathfinder SUV and a 1991 Audi. “We’re not going to deny ourselves stuff that we want,” he says of his scuppie brethren. “But if there are choices I can make that will fit in with my lifestyle I will try to make those greener choices.” Here he cites his preference for organic foods as well as house cleaning and lawn care services that use only non-toxic products.

The full-kit scuppie will be carefully detailed in Mr. Failla’s upcoming The Scuppie Handbook: A Practical Guide to Living Well While Doing Good. He hopes to identify a publisher soon. “It’s going to be humorous. It’s going to be self-deprecating,” he says. “There’s a conflict inherent in what a scuppie is. To be socially conscious and upwardly mobile. To be environmentally responsible but like nice things. There’s a conflict there.” (The scuppie mom carries a purse that was once the inner tube of a ’74 Volkswagen bug. A scuppie credit card donates a percentage to a tropical rain forest fund. And so on.)

Will the term catch on with marketers and advertisers? Mr. Failla believes so, although he actually came up with the buzzword in 1991 and failed to get any traction for it then. “I think people of the world are ready for the next one,” he says of this latest “ppie” pitch.

Might it be the world today is resistant to such identifiers? “Nope,” he says. “History tells me that people love labels.”

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. [email protected] | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

Share