Knowing how to write a good press release for whatever your business may be is a relevant and important skill. By knowing how to develop an informational, easy-to-read press release, you will surely reap the benefits of the news coverage your company will receive. Here are 5 mistakes that people tend to make when compiling a press release. By keeping...
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About Alex Steed Alex Steed has written about and engaged in politics since he was an insufferable teenager. He has run for the Statehouse and produced a successful web series. He now runs a content firm called Knack Factory with two guys who are a lot more talented than himself. I know there are more important things in the world...
Without a doubt, the most entertaining guide to publicity campaigns you’ll ever read. You’ll laugh, you’ll cry, you’ll realize this is what you’ve been doing (or should’ve been doing) all along. In… [Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists...
Fat White Family never sought to embrace high art. High art thrust itself upon them. (Screen shot from Fat White Family’s “Whitest Boy on the Beach” music video.) Smarmy music writers always have a field day when they come across an artist who revels in their own shit. It’s an unfortunate truth, but too many journalists who purport to report...
